How to Build a Six-Figure Business That Funds Your Travels

Creator’s Corner

November 24, 2025

Filed in:

There’s something you realise very quickly when you spend as much time in airports as I do:
freedom isn’t free — it’s funded.

Every trip I’ve taken, every last-minute flight I’ve booked, every city I’ve wandered solo… it’s all been made possible because I made one decision early on:

If I was going to build a business, it needed to be one that could actually support the life I wanted.
Not a “cute side income.”

That one realisation changed the way I saw my business: if I wanted a life built around travel, I needed to understand how to build a six-figure business — not a side hustle. Not “extra cash.” A proper foundation that actually funds freedom.

Not for ego — but for freedom. And that’s what today’s blog is about.

I don’t think you should start a business unless you’re aiming for six figures.

Not because six figures is “easy.”
Not because money magically solves everything.
But because £100,000 is the baseline you need if you want a business that funds a lifestyle — especially a travel-focused one.

And as someone who built my entire life around travel — taking spontaneous trips, solo adventures, and experiences with my daughters — I had to build a business that matched that lifestyle.

It’s simply a deep dive into a mindset shift that changed everything for me — and could change the way you see your own business, brand or skillset.


Why Six Figures Is the Baseline (Especially If You Love Travel)

Here’s the unfiltered version:

£100,000 revenue ≠ £100,000 in your pocket.

By the time you cover:

  • tax
  • software
  • tools
  • childcare
  • travel you create content around
  • cost of living
  • savings
  • reinvesting into your business

…your take-home is closer to £45,000–£55,000.

And that’s why I say:
If you want your business to genuinely change your lifestyle, six figures isn’t the brag — it’s the starting point.

Especially if your dream life looks like:

  • travelling frequently
  • being able to say yes to last-minute flights
  • giving your kids global experiences
  • creating content in beautiful locations
  • not stressing financially every time you open Skyscanner

That level of freedom requires a business that has capacity.


How Travel Led Me to This Realisation

The more I travelled, the clearer it became:

Travel isn’t cheap — even when you’re good at doing it on a budget.
And travel content creation isn’t stable — even when you’re talented.

What is stable?

skill-based service that people pay for quickly, repeatedly and consistently.

Before I ever had regular gifted stays or brand deals, I was:

  • creating UGC
  • editing videos
  • offering TikTok strategy
  • planning trips for people
  • selling my skills to businesses who needed help

That service income was the engine that powered all the early travel content I was making.

It was the bridge between:

“one day I’d love to travel more”
and
“okay, I’m actually doing this.”

How to Build a Six-Figure Business Using the Skills You Already Have

1. Identify the skills you already have

Not passions.
Not vibes.
Not things you might be good at one day.

Things people will pay for RIGHT NOW.

This could be:

  • your admin skills
  • your organisation
  • your ability to edit videos
  • your marketing background
  • your creativity
  • your teaching experience
  • your ability to plan things
  • your calmness in chaos
  • your communication skills

You already have more than you think.


2. Turn that skill into an outcome someone will pay for

People don’t buy:

  • “video editing”
  • “cleaning”
  • “admin work”
  • “content creation”

They buy the result:

  • “make our TikTok bring in customers”
  • “reset my house every Friday so I can breathe”
  • “get my inbox under control so I can stop drowning”
  • “turn my travel footage into something that goes viral”

When you sell the outcome, you can charge more — and clients find you faster.


3. Price like a business, not like a side hustle

This is the part people hate hearing:

If your pricing can’t hit six figures with maths, it won’t hit six figures in real life.

You need:

  • an offer worth £500–£3,000+
  • or a monthly retainer business
  • or a consistent client pipeline

Charging £30 for something you spent five hours on isn’t a business.
It’s self-sabotage.


4. Understand the FIRST year is the messy year

The “messy middle” is normal.

Months 1–3: confidence wobbling, awkward sales skills, low rates
Months 4–6: gaining momentum
Months 7–12: consistent income, better clients, real results

Then you:

  • raise your rates
  • specialise
  • build reputation
  • systemise
  • step into your creator era
  • add travel
  • layer in digital products
  • grow on TikTok

That’s how the business funds the lifestyle.
Not the other way around.


But Let’s Be Honest: There Is a Cost

These are the costs no one puts on Instagram:

1. Embarrassment

Those first TikToks?
Those first outreach messages?
Those first offers?
Unhinged. Cringe. Necessary.

2. Discomfort

Selling.
Showing up.
Being visible.
Raising prices.
Saying no.
Saying “I charge X.”

It’s meant to feel uncomfortable.

3. Time

Evenings.
Nap times.
Weekends.
One-year of sacrifice = decades of freedom.

4. Mistakes

Undercharging.
Over-delivering.
Clients from hell.
Offers that flop.
All part of it.


So What Does This Have to Do With Travel?

Everything.

Travel isn’t a hobby for me.
It’s the environment where I feel most myself.
It’s where I heal, grow, reconnect, reset, and show my girls what’s possible.

The life I live now — solo trips, city breaks, group tours, cruises, adventures — exists because my business scaled beyond “doing what I can” and into “creating what I want.” And thats the point:

Your lifestyle should shape your business.
Not the other way around.


Ready to Build a Brand That Actually Supports Your Lifestyle?

If reading this has made something click — the desire for more freedom, more clarity, more confidence — then this is exactly what my Brand Strategy service was designed for because:

Most people don’t fail because they’re untalented.
They fail because they’re unclear.

Unclear on their niche.
Unclear on their story.
Unclear on how to build a brand people connect with.
Unclear on how to turn content into clients.

And clarity is the thing that changes everything.

My brand strategy framework is built for people who want more than a “hobby creator” life.
It’s for women who want:

  • a confident, powerful online identity
  • a brand that people recognise and trust
  • a content strategy that cuts through the noise
  • a business model that brings in real money
  • and, ultimately, a lifestyle with more time, travel, independence and freedom

This isn’t about making things “aesthetic.”
This is about making things effective.

What We Do Together

Inside the Brand Strategy service, we map out:

✔️ Your brand identity (the real one, not the one you’ve been guessing at)
✔️ Your niche, audience and positioning
✔️ Your message and story — the transformation people buy
✔️ Your content pillars (so you always know what to post)
✔️ Your TikTok strategy (hooks, series ideas, growth angles)
✔️ Your offer suite and income pathways

This is the work that makes everything else easier:

Posting becomes easier.
Selling becomes easier.
Growing becomes easier.
Showing up becomes easier.

Because you finally know exactly who you are online and why people should care.

Who This Is For

This is perfect for you if you’re:

  • an aspiring content creator
  • a mum who wants more time freedom
  • someone who wants to leave a job that’s draining them
  • a freelancer wanting to level up
  • a beginner creator who feels lost or inconsistent
  • someone who wants to build a digital business but doesn’t know where to start
  • a travel lover who dreams of earning online (like I did)

Your Transformation

By the end, you’ll walk away with:

✨ A clear brand identity
✨ A powerful message that resonates
✨ A niche that feels aligned
✨ A strategy you can actually implement
✨ A content plan you’re excited to post
✨ Direction, confidence, and momentum

So many of my clients say the same thing:

“I finally feel like I know who I am online — and I know what I’m doing.”

If you want that too, you can learn more or book here:

👉 Brand Strategy with Emma:
https://emmahaswanderlust.co.uk/brand-strategy/

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Freedom isn’t just something I talk about — it’s how I live. With over 3 years of content creation experience and a Marketing degree, I’ve had the pleasure of working with brands from all over the world.

Creating content for national brands like Gousto, Monzo, ClearScore and TourRadar, and collaborating with agencies like Aura Ads and Vidsy to create content for their clients.

With my background as a former teacher, I bring a strong directing and strategic approach to every project, blending creativity and authenticity to deliver tailor made content that truly connects.



I'm Emma Owen, UGC Content Creator, Travel Influencer & Brand Strategist based in North Wales.

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