November 24, 2025

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There’s something you realise very quickly when you spend as much time in airports as I do:
freedom isn’t free — it’s funded.
Every trip I’ve taken, every last-minute flight I’ve booked, every city I’ve wandered solo… it’s all been made possible because I made one decision early on:
If I was going to build a business, it needed to be one that could actually support the life I wanted.
Not a “cute side income.”
That one realisation changed the way I saw my business: if I wanted a life built around travel, I needed to understand how to build a six-figure business — not a side hustle. Not “extra cash.” A proper foundation that actually funds freedom.
Not for ego — but for freedom. And that’s what today’s blog is about.
I don’t think you should start a business unless you’re aiming for six figures.
Not because six figures is “easy.”
Not because money magically solves everything.
But because £100,000 is the baseline you need if you want a business that funds a lifestyle — especially a travel-focused one.
And as someone who built my entire life around travel — taking spontaneous trips, solo adventures, and experiences with my daughters — I had to build a business that matched that lifestyle.
It’s simply a deep dive into a mindset shift that changed everything for me — and could change the way you see your own business, brand or skillset.

Here’s the unfiltered version:
£100,000 revenue ≠ £100,000 in your pocket.
By the time you cover:
…your take-home is closer to £45,000–£55,000.
And that’s why I say:
If you want your business to genuinely change your lifestyle, six figures isn’t the brag — it’s the starting point.
Especially if your dream life looks like:
That level of freedom requires a business that has capacity.

The more I travelled, the clearer it became:
Travel isn’t cheap — even when you’re good at doing it on a budget.
And travel content creation isn’t stable — even when you’re talented.
What is stable?
A skill-based service that people pay for quickly, repeatedly and consistently.
Before I ever had regular gifted stays or brand deals, I was:
That service income was the engine that powered all the early travel content I was making.
It was the bridge between:
“one day I’d love to travel more”
and
“okay, I’m actually doing this.”
1. Identify the skills you already have
Not passions.
Not vibes.
Not things you might be good at one day.
Things people will pay for RIGHT NOW.
This could be:
You already have more than you think.
People don’t buy:
They buy the result:
When you sell the outcome, you can charge more — and clients find you faster.
This is the part people hate hearing:
If your pricing can’t hit six figures with maths, it won’t hit six figures in real life.
You need:
Charging £30 for something you spent five hours on isn’t a business.
It’s self-sabotage.
The “messy middle” is normal.
Months 1–3: confidence wobbling, awkward sales skills, low rates
Months 4–6: gaining momentum
Months 7–12: consistent income, better clients, real results
Then you:
That’s how the business funds the lifestyle.
Not the other way around.
These are the costs no one puts on Instagram:
Those first TikToks?
Those first outreach messages?
Those first offers?
Unhinged. Cringe. Necessary.
Selling.
Showing up.
Being visible.
Raising prices.
Saying no.
Saying “I charge X.”
It’s meant to feel uncomfortable.
Evenings.
Nap times.
Weekends.
One-year of sacrifice = decades of freedom.
Undercharging.
Over-delivering.
Clients from hell.
Offers that flop.
All part of it.
Everything.
Travel isn’t a hobby for me.
It’s the environment where I feel most myself.
It’s where I heal, grow, reconnect, reset, and show my girls what’s possible.
The life I live now — solo trips, city breaks, group tours, cruises, adventures — exists because my business scaled beyond “doing what I can” and into “creating what I want.” And thats the point:
Your lifestyle should shape your business.
Not the other way around.

If reading this has made something click — the desire for more freedom, more clarity, more confidence — then this is exactly what my Brand Strategy service was designed for because:
Most people don’t fail because they’re untalented.
They fail because they’re unclear.
Unclear on their niche.
Unclear on their story.
Unclear on how to build a brand people connect with.
Unclear on how to turn content into clients.
And clarity is the thing that changes everything.
My brand strategy framework is built for people who want more than a “hobby creator” life.
It’s for women who want:
This isn’t about making things “aesthetic.”
This is about making things effective.
Inside the Brand Strategy service, we map out:
✔️ Your brand identity (the real one, not the one you’ve been guessing at)
✔️ Your niche, audience and positioning
✔️ Your message and story — the transformation people buy
✔️ Your content pillars (so you always know what to post)
✔️ Your TikTok strategy (hooks, series ideas, growth angles)
✔️ Your offer suite and income pathways
This is the work that makes everything else easier:
Posting becomes easier.
Selling becomes easier.
Growing becomes easier.
Showing up becomes easier.
Because you finally know exactly who you are online and why people should care.
This is perfect for you if you’re:
By the end, you’ll walk away with:
✨ A clear brand identity
✨ A powerful message that resonates
✨ A niche that feels aligned
✨ A strategy you can actually implement
✨ A content plan you’re excited to post
✨ Direction, confidence, and momentum
So many of my clients say the same thing:
“I finally feel like I know who I am online — and I know what I’m doing.”
If you want that too, you can learn more or book here:
👉 Brand Strategy with Emma:
https://emmahaswanderlust.co.uk/brand-strategy/
Freedom isn’t just something I talk about — it’s how I live. With over 3 years of content creation experience and a Marketing degree, I’ve had the pleasure of working with brands from all over the world.
Creating content for national brands like Gousto, Monzo, ClearScore and TourRadar, and collaborating with agencies like Aura Ads and Vidsy to create content for their clients.
With my background as a former teacher, I bring a strong directing and strategic approach to every project, blending creativity and authenticity to deliver tailor made content that truly connects.
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