I’m a travel creator and content strategist based in North Wales, specialising in organic, story-led content for travel brands, tourism boards, and hotels that feels helpful, real, and totally watchable.
I love adventuring the world! Sometimes solo, sometimes with my kids, and meeting new people everywhere I go. I don’t just capture beautiful moments: I turn them into content that connects with audiences, builds trust, and creates meaningful engagement. That’s because every piece of content I make comes from a place of strategy and heart.
With a marketing degree under my belt, I combine creativity with proven strategy so brands get authentic, strategic content and my audience gets stories that inspire them.
My mission? To empower women to feel confident exploring the world, choosing freedom, and building lives that light them up — on their own terms.
I'm Emma Owen!
WHY BRANDS WORK WITH ME
Many brands are trying to reach women who want to travel, but are stuck at the decision stage. They need content that builds trust, answers real concerns, and helps people feel confident enough to book.
That’s where I come in.
I create real, story-led travel content that speaks to decision-ready travellers, especially single women, in a way that feels human, relatable, and believable.
Instead of overly polished influencer ads, I focus on:
- Content that helps people decide, not just scroll
- Storytelling that builds confidence and trust
- Real-life travel experiences that feel achievable, not intimidating
The result is content that doesn’t just look good, it resonates, reassures, and converts.
We are thrilled. Really great work!
Emma - I saw some of the content you shared with Caelin. Really great work! One never knows the quality you’lll get when working with content creators, and we are thrilled.
Blacksford RV
Content brands can trust!
“Emma creates content brands can trust. The storytelling is authentic, the quality is excellent, and the content feels genuinely engaging rather than promotional.”
tourradar
- Boost audience trust through honest, relatable storytelling
- Increase saves and shares with educational, decision-led content
- Build brand affinity by making your audience feel understood
- Support bookings and enquiries by reducing hesitation and doubt
- Help women feel seen, confident, and ready to book — solo or with children
Outcomes I deliver
Brand Collaborations
Discover your niche, clarify your message, and create a brand
that gives you freedom. I am here to give you my 10 years of marketing expertise to coach you through a process that can be TOUGH to go through alone!
Let me capture the essence of your
brand through scroll-stopping video and
photo content designed to inspire visibility, bookings, or engagement through authentic travel storytelling. If you need to reach women in the 'ready to book' phase, I've got you.
With an audience of engaged and empowered women who love to travel, I am always excited to discover and share countries, hotels, experiences products and services that I KNOW they will love! I share real travel experiences that reduce hesitation and inspire action.
